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Our Services

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Personal Finance

Inspire Action

Meaningfully Connect

Live Free

Golden Compass, LLC is unapologetically a minority and service-disabled veteran owned and operated small business. 🇺🇸

Jay Ly | Founder & CEO

Meet Jay, a seasoned leadership coach with a remarkable background as a Navy Special Operations Bomb Technician. Known for his ability to navigate high-pressure situations, Jay's expertise in communication and problem-solving is unparalleled. Transitioning from guiding elite military teams like Navy SEALs, Army Rangers, and Green Berets through life-threatening missions, he now empowers professionals and organizations to tackle their own challenges with confidence and purpose. His unique approach, rooted in real-world experience, transforms workplace stress into opportunities for growth and effective leadership.

Jay's coaching is not just about imparting skills; it's about inspiring change. Drawing from his intense experiences, such as disarming IEDs under fire, he teaches how to focus on solutions amidst chaos. This philosophy is the cornerstone of his workshops and sessions, where he reshapes leadership styles, improves team dynamics, and fosters purpose-driven work. Whether you're looking to enhance your leadership skills, manage stress, or empower your team, Jay offers the tools and insights to achieve transformative success in any environment.

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Coaching | Training | Speaking

Our Executive Communication Assessment creates a moment of awareness for personal growth and development. Pairing the communication assessment with Basic Team Training creates movement toward team communication and cohesion. Taking your team to the next level with Advanced Team Training and Executive Coaching creates momentum for transformational team success.

Executive Communication Assessment

Individuals complete Maxwell Disc Personality Indicator (MDPI) Assessment

90-minute Coaching Session to debrief MDPI results and create a Personal Development Plan

**To ensure maximum attention to detail and presence for coaching relationships, we maintain a strict four debriefs per day policy. Virtual or In-Person**

Team Workshops

Basic Team Training

All components of the Executive Communication Assessment

60-minute Team Workshop:

Personality Indicators & Leadership Communication

Advanced Team Training

All components of Basic Team Training

Three additional 60-minute Team Workshops:

  1. Core Values
  2. Leading in Distributed Environments
  3. Know, Trust, & Hold Your People Accountable
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Coaching Packages

Bronze 6

This package includes all aspects of The Executive Communication Assessment

- Plus -

A one-hour monthly coaching session for six months, for a total of six coaching sessions. Sessions are held via a mutually agreed-upon hosting platform or physical location. Phone coaching is an option but least preferred.

Silver 12

The Silver Coaching Package includes all aspects of Bronze

- Plus -

Six additional one-hour coaching sessions per month for one year.

12 coaching sessions annually.

Gold 24

The Gold Coaching Package includes all aspects of Silver

- Plus -

Twelve additional one-hour coaching sessions per month for one year.

24 Coaching sessions annually.

Platinum 48

The Platinum Coaching Package includes all aspects of Gold

- Plus -

Twenty-four additional one-hour coaching sessions per month for one year.

48 Coaching sessions annually.

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Speaking | Signature Keynotes

Keynotes are a fantastic way to serve your team or organization. We recommend that each Keynote explicitly addresses your team's requirements and pain points. Let's have a conversation to align our mission with your goals!

Serve For A Purpose, Not A Paycheck!

Delivered by Jay Ly

What gets you out of bed every day? Is it to serve a purpose? Far too often, that is not the case. During this keynote, Jay takes you on a journey from dismantling improvised explosive devices (IEDs) in combat to dismantling stress in peoples’ lives. Reflecting on his time living too close to the edge, going hands-on IEDs in Afghanistan, risking everything—nearly losing everything, and deciding to make a change, Jay delivers actionable lessons to implement into your life right now. By positively identifying your purpose and living for it daily, you will become a better steward of your money and YOUR last name! Ultimately, you will become a better leader, a better spouse, a better friend, and a better human being.

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Executive Coaching

The Journey

The Executive Coaching Program requires a minimum of six months. Coaching is a marathon rather than a sprint! We will schedule monthly, bi-weekly, or weekly accountability sessions to propel you forward along your personal growth and development journey.

You will adapt to changing habits while shifting your mindset and behaviors. Your actions will align with your values and personal mission statement. The choices you make will serve the S.M.A.R.T. Goals you set.

The primary objective of our sessions is to focus on one significant or a few small growth areas that you believe will improve all your relationships. Through this process, you will learn and experience what it takes to take charge of YOUR last name, creating momentum and transformation into a better leader, spouse, friend, and human being. You will unlock your potential, serve your purpose, and truly LIVE FREE!

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Financial Freedom Coaching

The Live Free Series

Forever change your relationship with money, and learn what it takes to truly live with financial freedom!

We will get to your core to learn what makes you tick, and WHY you do the things you do.

This journey begins by establishing a baseline personal finance assessment and immediately beginning the education and training phase of the program, also known as

“Strategy Phase.”

Strategy Phase consists of four masterclasses (All 60-minutes in duration)

I. Calibration | II. Core Values | III. Risk Management | IV. Actions On

Coaching is an ongoing conversation where we provide encouragement, guidance, and honest feedback, as you pursue your personal financial goals. Our responsibility is to provide content, insight, tools, wisdom, framework, ideas, and feedback. Your responsibility is to move from awareness to action and accountability.

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One of the best ways to grow yourself and others is to understand your personality and what naturally drives you. When you recognize your strengths and weaknesses, you can give your best as you work with people around you.

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We are Servant Leaders only when our actions inspire the behavior of others.

As leaders, we are responsible for intentionally adding value to those who depend on us.

Money Rain

Many people fail to realize that financial problems are the root cause of stress and anxiety in their lives.

Does your team exist to collect a paycheck, or do they serve for a purpose?

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Personal Finance

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Connect With Us

Working with Golden Compass begins with a conversation!

If you and your team are ready to embark on the journey of a lifetime, our team is prepared to guide you!


Phone: 757-447-4929

Jay Ly | Founder & CEO

Golden Compass, LLC is unapologetically a minority and service-disabled veteran owned and operated small business. 🇺🇸

Our Mission

There is a leadership crisis in America.

By strengthening our family, societal, and business leaders, we, the people, will fix the leadership crisis in America.

Maximize you and your team's full potential! Whether you and your team need individual coaching or team building, we cultivate and identify opportunities to create momentum and transformation for better leaders, spouses, friends, and human beings. You will become the best steward of YOUR last name!

We are driven by a sacred responsibility to build the best leaders at home, in our communities, and in our businesses.

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Our Values

Freedom is doing the things you love, with the people you love, when you want to, as often as you wish.

Leadership is the ability to develop others around you to become the absolute best versions of themselves for the sake of their team, family, and future.

Service is the action of helping or doing work for someone. A servant helps or does work for someone else.

What Clients Say:

“They even made the uncomfortable parts like admitting all of your financial debt and bad decisions incredibly easy and stress-free.”

“Holy smokes, did I get my eyes opened!”

“They have such a positive attitude the entire time you meet! When I was done with my session, I felt like I could conquer the world and finally had a real plan.”

"No kidding, seven days later, I've already completed the first few steps of The Live Free Series, and I'm DEBT FREE! All it took was seeing the vision and having support through the entire process."

“They truly want to help every person they can live a better life.”

“GC changed my life for the better, and I couldn’t recommend the Golden Compass team enough!"

Golden Compass, LLC is unapologetically a minority and service-disabled veteran owned and operated small business. 🇺🇸

Privacy Policy

Effective Date: 17 January 2024

At Golden Compass, LLC, we respect your privacy and are committed to protecting it. This Privacy Policy is designed to inform you about the personally identifiable information we may collect and how it will be used. This Privacy Policy applies solely to our website.

1.Information We Collect

1.1. Voluntary Information: We may collect personal information voluntarily submitted by you, such as your name or email address. For instance, you may provide this information when you comment on our website, subscribe to our newsletter, or use our contact form. Additionally, we may request that you create a user profile, which would involve creating a username. While we store your username, your password remains secure and undisclosed.

1.2. Information from Third Parties: We may receive information about you from other sources. For instance, if you use third-party software through our site, they may share information with us for service fulfillment.

1.3. Automatically Collected Information: We automatically gather specific information about you and your device when you access our website. This information includes your IP address, operating system type, browser type, referring website, viewed pages, and access timestamps. We may also collect data regarding your interactions on our website, such as clicked links.

1.4. Cookies: We may use cookies, small data files stored on your browser by our website. These cookies, including session cookies and persistent cookies, enhance your website experience by providing personalization.

2.Use of Your Information: We may use the collected information for the following purposes:

2.1. Website Operation: To operate and maintain our website.

2.2. User Account: To create and customize your user account on our website.

2.3. Communication: To send you promotional materials, including newsletters, and to provide instructions for opting out of future mailings.

2.4. Administrative Communications: To send you administrative emails, confirmations, policy updates, and security alerts.

2.5. Customer Support: To address your comments and inquiries and provide user support.

2.6. Advertising: To track and measure advertising on our website.

2.7. Payment Processing: To process payments for purchases made through our website.

2.8. Security: To protect against, investigate, and deter unauthorized or illegal activity.

3.Third-Party Use of Personal Information

3.1. We only share your information with third parties when you explicitly authorize us to do so.

3.2. We may engage third-party service providers to assist with various aspects of our website. Each third-party service provider adheres to their respective privacy policies. As of now, our website utilizes the following third-party service providers:

3.2.1.Google Analytics: This service tracks website usage and provides data like referring websites and user actions. Google Analytics may collect your IP address but no other personal information.

3.2.2.CALENDLY – this service is used to schedule appointments and may collect your contact information.

3.3. Please note that this list may be updated at our discretion.

3.4. Except when required by law, we will not sell, distribute, or disclose your email addresses or other personal information without your consent. However, we may share personal information collected through our website with third parties who acquire all or part of our business, such as in a merger, consolidation, asset purchase, or bankruptcy.

4.Publicly Visible Information

4.1. If you create a user profile on our website or leave a comment, certain information may be publicly visible.


5.1. Our website uses cookies to store visitor preferences, record user-specific information, and customize content based on browser type and other visitor information. Some cookies may be used by third-party services, such as Google Analytics.

5.2. Users can prevent the setting of cookies through browser settings and delete existing cookies at any time. However, disabling cookies may impact the functionality of our website.


6.1. Display Ads: Third-party advertising companies may serve content and advertisements when you visit our website. These companies may use cookies, but no personally identifiable information is shared with our website.

6.2. Retargeting Ads: Our website may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, to market our website based on past visits. These companies use cookies for this purpose.

6.3. Sponsored Content Tracking Pixels: Sponsored campaigns may use tracking pixels (web beacons) to collect data on usage and audience. This data is collected by the sponsoring company to track campaign results, without incorporating personally identifiable information collected by our website.

6.4. Affiliate Program Participation: Our website may participate in affiliate marketing, which involves embedding tracking links. Clicking on these links may result in cookies being placed on your browser to track sales for commission purposes.

6.5. Newsletters: If you subscribe to our newsletter, it may contain tracking pixels to analyze email effectiveness, including open rates and link clicks. This data helps tailor future newsletters to user interests.

7.Rights Related to Your Personal Information

7.1. Opt-out: You can unsubscribe from our email communications using the provided links in our emails. Contact us at [Your Contact Email] to be removed from our mailing list.

7.2. Access: You may request access to your personal information by contacting us at [Your Contact Email].

7.3. Amendment: To amend or update your personal information, please contact us at [Your Contact Email].

7.4. Forget: In certain situations, you can request the erasure or forgetting of your personal data. Contact us at [Your Contact Email] to initiate this request.

7.5. Please note that we may retain specific information for record-keeping purposes or as required by law.

8.Sensitive Personal Information

8.1. Do not submit sensitive personal information to our website, including but not limited to social security numbers, race or ethnic origin, political opinions, religious beliefs, health information, criminal history, or trade union memberships. If such information is submitted, it will be subject to this Privacy Policy.

9.Children's Information

9.1. Our website does not knowingly collect personally identifiable information from children under the age of 16. If a parent or guardian believes we have such information, please contact us at, and we will make efforts to promptly remove it.

10. For questions regarding this Privacy Policy, please contact us at

Last Updated: 17 January 2024